Godzilla is awesome.

Except when he's hungry. I've shot Joe Pesci, Don Rickles, Richard Lewis and Roseanne Barr for the Snickers "You're not you when you're hungry" campaign, but this time BBDO New York went with a non-human star. Godzilla is a fun guy, who likes to waterski and ride all-terrain vehicle, but when he gets hungry he turns into a monster. Creatives Peter Kain, Gianfranco Arena, Alex Taylor and Jason Stefanik wanted to give Godzilla an authentic look and use an actual actor inside a special made suit. The actor/puppeteer inside was controlling the arms and legs, so he was able to actual ride the ATV. Two puppeteers operated the animatronic parts like moving his eyes, eyebrows, cheeks and ears. For the waterskiing we used a stunt man and shot Godzilla on the land against seamless. We shot two days in tandem with the TV commercial production and one day for the Chris Craft boat that I wanted to have in the image.